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Razorfish adquiere la española Wysiwyg

La filial de Microsoft se hace con una de las agencias digitales nacionales más importantes.


Tomas Ortega. Actualizado: 31 / 10 / 2008 | 08:36

 

La agencia digital española Wysiwyg (iniciales de “What you see is what you get”) ha sido comprada por Razorfish, una de las firmas más grandes del mundo y filial independiente de Microsoft. A pesar de la adquisición, la agencia española mantendrá su identidad de marca y operará como parte de la red de agencias de Razorfish bajo la dirección de su actual equipo directivo como Wysiwyg, a Razorfish company.

 

La agencia, para la que trabajan 56 personas, fue fundada en Madrid hace 13 años y lidera proyectos digitales tanto en web como en video y marketing móvil.

 

“Estamos muy orgullosos de la identidad que hemos dado a Wysiwyg en los últimos 13 años. Al mismo tiempo, Razorfish™ tiene un prestigio acreditado sobre su capacidad de innovación y estamos muy satisfechos de formar parte de una compañía internacional. Unirnos a esta red era la decisión adecuada para nuestro negocio, nuestros empleados y nuestros clientes”, asegura Sixto Rodríguez, presidente de Wysiwyg.

 

Noticias Relacionadas:

  Microsoft vende Razorfish

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