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e- Confianza
El 9% prefiere Internet para las compras de Navidad
El 63% de los españoles también asegura que usará la Red para comparar precios.
Tomas Ortega. Actualizado: 24 / 11 / 2008 | 13:07
La mayoría de los españoles mirará Internet para informarse sobre productos y comparar precios antes de realizar el desembolso tradicional de la campaña de Navidad. Según un estudio de Deloitte, la Red será la principal fuente de información para el 63 por ciento de los ciudadanos.
Pero el informe de la consultora también arroja un dato interesante, y es que el 9 por ciento de los consultados se plantea Internet como principal opción para realizar sus compras. Es un dato todavía lejano respecto a otras economías de nuestro entorno (hay países como Alemania en los que se espera que el 17 por ciento de las personas utilice la Red como único “centro comercial” esta navidad), pero supone un aumento del nivel de e-Confianza.
Otro dato que destaca del estudio es que no serán los más jóvenes los que confíen más en Internet a la hora de hacer sus compras, sino las personas con edades comprendidas entre los 34 y los 55 años. Libros, música y ropa, serán los artículos más comprados.
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