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Los enlaces patrocinados suben un 22,5%
La inversión en medios digitales creció un 18,5%
Según las estimaciones de IAB Spain, en el tercer trimestre de 2008 se gastaron 124,9 millones de euros.
Tomas Ortega. Actualizado: 18 / 12 / 2008 | 12:19
La inversión en medios interactivos en España en el tercer trimestre de 2008 creció un 18,5% según las estimaciones realizadas por la Interactive Advertising Bureau y PricewaterHouseCoopers.
En total, durante los meses de julio a septiembre se invirtieron 124,9 millones de euros en publicidad online en España. De esta cantidad, 67,2 millones correspondieron a enlaces patrocinados y buscadores, que suben un 22,5% en inversión con respecto al mismo periodo de 2007.
Otra partida de 57,7 millones de euros se la llevan los formatos gráficos, que aumentan un 14,15% con respecto al tercer trimestre de 2007.
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